神秘内容 Loading...

Chinese internet users spend about 570 million hours online per day, making the country a huge potential market for e-commerce, the Boston Consulting Group (BCG) said in a report released in Beijing on Wednesday. (来源:EnglishCN英语博客基地)

BCG calculated the number by assuming that 210 million-plus internet users went online for 2.7 hours per day on average last year.

"China has a large number of mobile and internet users. However, the penetration rate is still low," David Michael, BCG's Greater China head, said.

In 2007, the report said 615 million Chinese, or 47 percent of the population, used digital devices such as mobile phones and personal computers. In 2015, the figure was estimated to reach 1.2 billion, or more than 87 percent, the report said.

The market scale of the digital service and equipment market stood at 580 billion yuan (about 84 billion U.S. dollars) in 2007. It was expected to triple to 1.8 trillion yuan in 2015.

Eight years from now, online advertising was expected to surge eight times to reach 85 billion yuan, the report said.

"We can't estimate what percentage online advertising will account for in the whole advertising industry, but now it takes only a small portion and so does online advertising revenue. Our estimate is conservative," BCG's managing director, Michael Meyer, said.

Chinese internet users' habits differed from those of Westerners, he said. "Chinese use online chats and text messages much more than Western people, who use e-mail as their major means of online communication."

Yet only 28 percent of Chinese were willing to shop online, compared with 71 percent in the United States.

Most Chinese consumers were reluctant to shop online, as they were concerned about product quality, vendors' reliability and the possible loss of personal information.

The survey also found that only a small number of people would "definitely" shop online in the next two to three years, while the majority said they "might" do so.

(Xinhua News Agency July 10, 2008)

 
神秘内容 Loading...

你可能对下面的文章也感兴趣:

·Property prices slow down a bit
·Read your ticket, Olympic spectators told
·假日讨论 Holiday suggestion sparks heated onli
·外媒关于火车相撞的报道 Dozens dead in China tr
·China, Chile sign free trade service trade pac
·黄光裕以430亿第三次问鼎“中国首富”
·Entrepreneur confidence index remained stable
·热了外语冷了汉语--中国人的悲哀?
·非英语国家移民在澳大利亚就业艰难
·欧洲各央行大幅减息Europe Slashes Interest Rate

上一篇:翻译技巧与诀窍 Translation tips & tricks  
下一篇:美国常青藤联盟简介(Ivy League)
[推荐] [返回顶部] [打印本页] [关闭窗口]