Testing Ideas In The Market
Everybody has a bias to think their own idea is brilliant. [Achievers] roll it out in an environment that’s as close as possible to the market. Bill Gross, serial entrepreneur, always tests before he invests. When he had an idea for an online car dealer, CarsDirect, no one was sure if people would actually buy a car from a Web site. He decided to put up a test site to see what would happen. Before they had any inventory, they’d sold four cars and had to shut down the site. On the upside, Gross then knew for a fact there was a market for the service.
Inaction, or stillness, can sometimes be just as useful as action. The importance of patience was a primary theme among the super-achievers–whether it’s strategically waiting for the best time to make a move or continuing to pursue a larger vision without receiving immediate rewards. Jill Tarter, a director of the SETI Institute (Search for Extraterrestrial Intelligence), has been searching for life on other planets for the last 50 years without any guarantee of success.
Success fuels happiness, and happiness in turn fuels greater success. Jennings, “the winningest game-show champion in history,” said once he became a contestant on a game show, it filled his entire life with passion. That happiness helped him win, and winning ended up giving him the confidence he needed to pursue a career he loved: writing. Seeking happiness in your life and work turns out to be a win-win.